Introducing Amotiv Limited | ASX:AOV | formerly GUD Holdings Limited

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Our part, driving tomorrow.

Introducing Amotiv Limited (formerly GUD Holdings Limited)


We are focused on producing long-term shareholder returns.

Automotive Pure Play

Continuing our legacy of excellence in the automotive industry.

Future ready brands

Clever ideas, turned into practical solutions that our customers count on every day.

Built for Global Success

Team Members


Global Locations


Trusted Brands

Having operated as a diversified industry portfolio, we are now an Automotive pure play.

The company’s recent history is marked by a strategic decision to move the portfolio of businesses towards the automotive aftermarket and symbolised with a name change to Amotiv (formerly GUD). Pronounced 'Amo-tiv,' the name is a creative play on the word 'Automotive' and marks a pivotal moment in the company's journey, signifying its evolution back to a dedicated automotive pure play group.


Amotiv is committed to innovation. Our award-winning innovation program delivers a relentless focus on the customer.

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Our culture is driven by a strong level of engagement, ownership and accountability for physical and mental health and safety.

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Amotiv measures and manages its sustainability efforts on selected Global Reporting Initiative (GRI) Standards.

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Amotiv Limited owns a portfolio of companies specialising in the automotive aftermarket and accessories sector.

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Investor Centre

We are focused on producing long-term shareholder returns and on maximising the value of its brand portfolio.

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Our employees enable us to deliver positive outcomes to our stakeholders. Employee engagement ranks in the top quartile globally.

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Speak Up Policy

Amotiv has a whistleblower policy, which can be accessed here.

We have established an external whistleblower facility, which includes 24/7 online reporting and telephone reporting during business hours. The external reporting can be accessed here.