Our part, driving tomorrow.

We own a portfolio of companies specialising in providing high-quality automotive products and solutions that meet the evolving needs of our customers worldwide. The company’s recent history is marked by a strategic decision to move the portfolio of businesses towards the automotive original equipment and aftermarket, symbolised with a name change to Amotiv (formerly GUD Holding Limited).

Introduction

Amotiv Limited (formerly GUD Holdings Limited) has been listed on the Australian Securities Exchange for over 60 years and is included in the S&P ASX200 Index (ASX:AOV).

We own a portfolio of companies specialising in providing high-quality automotive products and solutions that meet the evolving needs of our customers worldwide.

Our origins lie in the automotive aftermarket, from the early days (85+ years ago) manufacturing chemicals and filters, we have expanded the portfolio through strategic acquisitions and continuous innovation. During the 1990s and 2000s, Amotiv (then GUD) acquired iconic Australian brands to create a diversified portfolio of businesses. In recent years, the company has refocused the portfolio on its roots in automotive

In late 2023 we divested the final non-automotive business to create the largest automotive pure-play wholesaler in Australia and New Zealand.

Learn more about our History here

Inflection point: A new name

The company’s recent history is marked by a strategic decision to move the portfolio of businesses towards the automotive aftermarket and symbolised with a name change to Amotiv (formerly GUD).

Pronounced 'Amo-tiv,' the name is a creative play on the word 'Automotive' and marks a pivotal moment in the company's journey, signifying its evolution back to a dedicated automotive pure play group.

The rebranding to Amotiv underscores the company's unwavering commitment to the automotive sector and our ambition to be at the forefront of industry innovation.

It carries the weight of our legacy and propels us into an exciting future.

Portfolio Vision

We’re ready to meet our customers’ needs of tomorrow, today.

Our brands are future-ready, clever ideas turned into technical products and services that people rely on every day. Our team is committed to making a positive impact and creating value for all stakeholders.

At the Group level, our actions and decisions are guided by our Portfolio Vision.

Be the leader in 4WD Accessories and Trailering in ANZ with future export
Hold a global leadership position in specialist Automotive Lighting
Expand vehicle Power Management internationally
Lead the EV Aftermarket in ANZ with a future in the APAC region
Leverage Powertrain profitability
Expand Undercar categories and leverage scale

Learn more about our Portfolio here

Portfolio

We own a portfolio of companies specialising in providing high-quality automotive products and solutions that meet the evolving needs of our customers worldwide.

Investor Centre

We are focused on producing long-term shareholder returns and on maximising the value of its brand portfolio.

People

We invest in our people to develop a high-performing, highly engaged, and diverse workforce.

Innovation

Amotiv is committed to innovation. Our award-winning innovation program delivers a relentless focus on the customer.

Safety

Our culture is driven by a strong level of engagement, ownership and accountability for physical and mental health and safety.

Sustainability

Amotiv measures and manages its sustainability efforts on selected Global Reporting Initiative (GRI) Standards.